A “medical consumables” company located in Al Khobar, KSA, needed a name and an identity, so I came up with Medical Advance “MEDAD”. MEDAD in Arabic means (Pillar) or (ركيزة), at the same time, MED (first three letters of MEDAD) stands for Medical, and the AD stands for advance.
The logo design is based on the “Stethoscope” which resembles the first Arabic letter “م”.
